Matthew Yeomans has spent the past two decades working as a journalist and editorial consultant, having written for The Industry Standard, National Geographic, The Atlantic Monthly, the New York Times, Time, Wired, Bon Appetit, Travel and Leisure, Conde Nast Traveler, Golf Magazine and many other publications. He is the author of Oil: Anatomy of an Industry, published by New Press. Matthew is the co-founder of Custom Communication (http://www.customcommunication.co.uk), a bespoke publishing and online media consultancy that specialises in environmental and CSR reporting and social media strategy for corporations. When not focussing on the environment, Matthew blogs at Gastrokid ( http://customcom.typepad.com/gastrokid/)